The Instagram Like and followers lie at the heart of Instagram Users, one like on the application and butterflies flutter in the stomach of the user giving a sense of achievement and thrill at the same time. This thrill leads to uploading more pictures and captions and getting reassurances of social validation once received. And it becomes a never-ending cycle. This desperation also becomes a never-ending affair to reach the penultimate level of likes in the virtual world.
The concept of likes and followers
We have understood the emotional and social value of Instagram likes because of the celebrity status that one gets because of these likes. But how have Instagram likes become of monetary importance to some people? Let’s understand the cycle of give and take of Instagram likes. So, if one person likes somebody else’s picture it is an unsaid expectation that the other person will also like the previous person’s picture. But in some cases, people also buy active instagram followers to increase their popularity which in turn will lead to their brand endorsement from brands present on Instagram. People are paid for these brand endorsements. And it is a chain reaction one transaction leads to another, but all starts at onset of Instagram likes.